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Inside the World’s Most Expensive Gym: NYC’s $10,000-a-Month Continuum — Luxury Fitness or the Future of Human Performance?

Walk through the brass doors of a landmark building in the West Village and you don’t step into a gym—you step into a thesis about human performance. Continuum calls itself a precision wellness club, and the pitch is audacious: unify training, recovery, and biological data into one adaptive system, then wrap it in velvet-rope exclusivity. Membership is capped at roughly 250 people, it sits inside the historic Federal Archive building on Greenwich Street, and multiple reports peg the price around $10,000 per month (with a reported initiation fee)—putting it in the running for the most expensive gym membership on earth.  From the minute you’re onboarded, the vibe is less “pick a locker, hit the tread” and more “check into a lab.” New members go through deep testing: aerobic thresholds, sleep and recovery metrics, body composition, and other biomarkers that feed a software layer Continuum says uses AI to build a living profile of how you should train and recover each day. (Staff eve...
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Joey Swoll – Is He Fixing Gym Culture or Just Feeding It?


Every gym has that one person setting up their tripod, hitting record, and flexing between sets like it’s an audition. A few years ago, most of us would’ve just rolled our eyes and carried on training. But then Joey Swoll appeared — a man with a mission to call out the worst of gym behaviour and “make the gym a better place.” Now, he’s built a massive following by speaking out about respect, privacy, and basic gym etiquette.

But as his popularity grows, so does the debate. Is Joey really making a difference, or has the crusade against bad behaviour turned into a new form of online policing?

🏋️‍♂️ How Joey Swoll Became the Voice of Gym Morality

Joey didn’t start out as an internet preacher. He’s been around the fitness scene for years — competing, training, motivating — but his career exploded when he began reacting to viral gym clips. Someone films another person without permission, mocks their form, or stares too long, and Joey steps in to break it down.

His videos are part commentary, part call to action. He looks straight into the camera and says, “Be better.” And in a world where social media can be cruel, that message hits home.

You can’t deny he’s made some positive waves. Many beginners who once felt judged walking into a gym now feel like someone’s standing up for them. Gyms have even started tightening filming rules, partly thanks to the awareness Joey created. Whether you like him or not, he’s made people think twice about how they act in that space.

💪 Why People Support Him: A Reality Check the Gym Needed

Let’s be real — gyms can be intimidating. Not everyone walks in confident, and not everyone has perfect form. Seeing someone get mocked online for trying can kill their confidence entirely. Joey Swoll speaks to that crowd — the ones who just want to improve without being turned into a meme.

He’s reminding everyone that fitness isn’t about followers or flexing — it’s about bettering yourself. The phone in your pocket should be for tracking your progress, not humiliating someone else.

His message is simple, but powerful: show respect, focus on your own goals, and help others when you can. It’s refreshing, especially in an age where “influencers” seem more interested in views than values.

Joey’s voice has helped rebuild some of that lost gym community — the sense that we’re all in it together. When he calls out bullying or toxic behaviour, it’s hard not to agree.

⚖️ The Other Side: When Good Intentions Turn Into Public Shaming

But not everyone’s clapping for him. Some think Joey’s gone from motivator to moral cop — and they’ve got a point. For every clear case of bad behaviour he highlights, there’s another video that feels... grey.

Sometimes, the clips he reacts to don’t show the full story. A person might’ve been recording themselves for form checks and accidentally caught someone else in frame. Or maybe that awkward look across the gym floor wasn’t creepy — just human. But once Joey posts it with commentary, millions of people jump in with opinions, often attacking someone who can’t even defend themselves.

And that’s the irony — in trying to stop public humiliation, he sometimes ends up creating more of it.

There’s also the question of content versus cause. His message is about respect, but the platform runs on outrage. Every new video keeps the algorithm fed. And that makes some people wonder whether he’s still fighting for gym culture or for engagement metrics.

🧠 Where I Stand: The Message Is Good, the Method’s Flawed

Personally, I think Joey’s heart’s in the right place — but the execution sometimes misses. He’s highlighting real issues, no doubt about it. People filming strangers, mocking beginners, or showing zero respect for personal space — that stuff needed to be called out.

But when your platform depends on exposing others, it becomes a fine line. At some point, you risk doing the very thing you’re fighting against.

That doesn’t mean his movement isn’t valuable. If nothing else, he’s made people aware that gym etiquette matters. Before Joey Swoll, hardly anyone was talking about the impact of recording without consent. Now, whole conversations are happening around privacy, respect, and behaviour.

Maybe the real goal isn’t to pick a side — maybe it’s to find the balance. Record yourself for progress, not clout. Train with confidence, but not arrogance. Encourage, don’t criticise.

🔥 What He’s Really Changed About Gym Culture

For better or worse, Joey Swoll has changed how people act in the gym. You can feel it. People are more cautious about filming. They think twice before laughing at a stranger. And those who once felt invisible now feel seen.

He’s reminded us that the gym isn’t just about lifting weights — it’s about lifting each other up. The focus should be on growth, not judgement. If that’s his main legacy, then it’s one worth leaving.

Still, it’s worth remembering that no one should be the “moral boss” of the gym. Respect doesn’t come from being told what’s right — it comes from genuinely caring about the people training next to you.


Joey Swoll has his flaws, like all of us, but he’s sparked a conversation that needed to happen. He’s forcing the fitness world to look at itself and ask: “Are we helping others grow, or just looking for the next viral clip?”

In the end, the message outweighs the man. Whether you agree with his approach or not, you can’t ignore what he’s doing — he’s reshaping gym culture, one uncomfortable video at a time.

And maybe that’s what the gym world needed — a wake-up call, even if it’s a loud one.

— John Levesley, PrimeBulk

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